Ladybirdlist

The Ladybirdlist team, following the first workshop performed, concentrated on which assumptions require to be tested in line with their objectives. To enrich their insights about such assumptions, they decided to make interviews with the entrepreneurs and the investors. They determined the entrepreneur and investor types they require to contact and they formed the question lists to which measure the topics aimed to be understood through the field works.

Ladybirdlist made many meetings with the entrepreneurs and investors following the Problem Verification. The team understood that the investors have been willing to invest in woman entrepreneurs however had difficulties to spot them. At the same time, the investors stated that they have been in seek of investing in educated and well equipped entrepreneurs who can control entrepreneurship processes. The entrepreneurs stated that they are not experienced in investor finding channels and had difficulties in reaching project finance. Another interesting point was that the woman entrepreneurs telling their concerns about the “gender bias”. Under this context, the project team, as well as continuing the objective of uniting the possible investors willing to fund the woman entrepreneurs and the woman entrepreneurs, decided that the woman entrepreneurs require training and a sensitive approach against the gender bias had to be generated.